Here's how the miles game usually works: you spend months, often years, accumulating miles across credit cards, flights, and everyday rewards, all building toward one thing: the trip.
The payoff can be incredible. Miles unlock experiences most people would never pay cash for, from first and business class flights to dream destinations with the people they love.
But the grind, the uncertainty, and the waiting are the parts that get in the way. You save for years, stack points slowly, and even then it comes down to whether the seat is still there, whether the programme has devalued, and whether you played every step perfectly.
We think the loyalty industry has been built backwards. So we flipped it.
HeyMax First is a membership that gives you the miles upfront, so you can book the trip you've been eyeing now, not years from now.
Your personal Miles Pool, always ready
Every HeyMax user now has a Miles Pool: a reserve of miles you can draw from whenever you need them.
Maybe you're new to miles and want to fly business class now, without years of saving. Or maybe you're a seasoned collector who has just spotted a dream redemption but is a little short. Either way, your Miles Pool puts miles in your hands instantly, so you can book the flight today.
When you draw from your pool, you pay an access fee that you can reclaim later as you earn the miles back. If you're eyeing a bigger trip, you can upgrade your membership tier for a bigger pool.
Find your flight, book it now
The moment you draw from your Miles Pool, you tap into everything Max Miles can do: transfer to 20+ of the world's leading airline and hotel loyalty programmes, with access to 70+ airlines across every major global alliance.
Not sure what to book yet? Open Miles Flight Search in the HeyMax app to discover the best flights across our network of transfer partners. Spot one you love, draw the miles you need, and it is yours.
Earn the miles back, on your own time
After booking, you can earn the miles back at your own pace across HeyMax's network of 500+ partner merchants. There is no deadline and no late fee. Book a hotel through HeyMax, tap the yuu Card on groceries and dining, or shop the brands you already shop. Every Max Mile you earn counts toward getting your access fee back.
Once you have earned the miles, reclaim your access fee, the full amount you paid, and your Miles Pool refills at the same time. Earn it all back, and your trip effectively becomes free. With your pool topped up, you are ready to fly again.
Don't wait years to fly in business class
Miles should not feel like a grind, and loyalty should not mean waiting years for an uncertain payoff. It should feel rewarding from the very first mile, with every one counting toward a real trip instead of a promise years away.
HeyMax First gives you access to the experiences miles are meant for, whenever you want them. You are rewarded on your own terms, and every mile you earn afterward feels that much more meaningful.
Membership benefits, Miles Pool access, transfer partners, redemption availability, fees, and eligible earning activity may vary. Always check the latest HeyMax First terms and in-app details before booking, transferring, or redeeming miles.
