HeyMax and Octopus Bring Miles to Octopus Payments for the First Time in Hong Kong
Hong Kong – 29th December 2025 – HeyMax, a leading loyalty and travel rewards platform in Asia, today announced a new partnership with Octopus that introduces, for the first time in Hong Kong, the ability for users to earn miles directly from Mobile Octopus payments. The collaboration enables users to earn miles from everyday transactions and marks a major milestone in connecting routine spending with meaningful travel rewards.
The month-long campaign, starting in December, allows users to earn 100 Max Miles for every HK$100 spent via Mobile Octopus, for up to 1,000 Max Miles across 10 transactions during the campaign period. For example, spending HK$1,000 across daily essentials like transport, snacks, coffee, and shopping would earn the full 1,000 Max Miles, which can be used toward flights on over 30 airline and hotel programmes supported by HeyMax. Short-haul redemptions in Asia typically start from 7,000 miles, meaning users are meaningfully closer to their next trip just by using Mobile Octopus.
“Octopus is at the center of everyday life in Hong Kong, and we’re excited to work together to bring a new layer of value to something people already use multiple times a day. For the first time, users can earn toward free travel even from everyday Mobile Octopus payments, an innovative step that turns routine spending into real progress toward their next trip without any extra steps or complexity. This collaboration reinforces our commitment to making rewards easier, more accessible, and more meaningful for consumers in Hong Kong,” said David B. Wang, Global Head of Loyalty Partnerships and General Manager of North Asia.
Users in Hong Kong can earn Max Miles from over 300 leading merchants including Watsons, Trip.com, Klook, Starbucks, foodpanda and redeem them for flights, hotels, and rewards from over 30 programs, including Cathay, ALL Accor, and Qatar Airways. Registered users will also have access to a “Top Spender Award Pool”, with the top prize offering 352,000 miles. In addition, four winners will receive 52,000 Max Miles each, and 15 winners will receive 28,000 Max Miles each. The campaign is open to one million participants.
“At Octopus, we are always exploring new ways to make everyday payments more rewarding. Our partnership with HeyMax brings travel rewards into Hong Kong people’s daily life, adding extra value for users every time they use Mobile Octopus. By turning small, frequent transactions into meaningful travel rewards, we hope to inspire users discover more from the Octopus ecosystem while driving the continued growth of digital payments in Hong Kong. We look forward to deepening our partnership with HeyMax to deliver even more innovative and rewarding experiences to our users,” said Jaslin Goh, Marketing, Communications and Data Director of Octopus.
Traditionally used for small-ticket, high-frequency payments across transport, dining, and retail, Octopus is expanding its role in overseas spending and travel-linked payments. This campaign builds on Octopus’ ongoing initiatives to support Hong Kong travellers globally, such as its recent partnership with PayPay, while offering a new value proposition for daily Octopus users who want travel rewards without changing their habits. With HeyMax’s fast-growing user base in Hong Kong, the collaboration strengthens its mission to make travel rewards more accessible by embedding Max Miles into the everyday payment habits of Hong Kong consumers.
