This is the first post in Behind the Scenes — a series we’ll be sharing every few weeks to offer a closer look at how HeyMax is built. Some of the features we highlight may already be live, while others are still a work in progress. Either way, we hope it gives you a better sense of how we think, iterate, and evolve the product over time.

We’re beginning with vouchers — one of the most intent-driven flows in the app. Over the past few weeks, we’ve been working on a full redesign. It’s not live just yet, but we’d love to share where it’s going, and the ideas behind it.

Why vouchers?

Vouchers sit at a unique intersection in HeyMax — where users both spend and earn at nearly the same moment. That makes the experience feel both purposeful and rewarding.

It’s also one of our most high-intent flows: most users arrive knowing exactly what they want. Which means clarity, speed, and trust matter more than ever. But for a smaller group, discovery and browsing still play an important role. We wanted the new experience to support both.

Instant Miles, now with a visual identity

One of the first changes you’ll notice is a new symbol for Instant Max Miles. It’s a small mark that signals when miles will be credited immediately after purchase.

It will debut on vouchers, but we’re designing it as a shared visual language across HeyMax for more future products that earn you Instant Max Miles. It’s a simple way to set clear expectations and build trust in moments that matter.

Fewer steps, more flow

The previous voucher flow worked, but felt a little too long. Too many taps, too much thinking.

So we rebuilt it from the ground up, centered around a new Swipe to Buy interaction. It reduces the steps from three to one — and lets users check their payment method before confirming, without needing an extra screen.

We also rebuilt the experience natively for better speed, polish, and flexibility as we introduce more micro-interactions over time.

Small wins should feel like wins

We’re working on a new Celebratory Success Screen to follow voucher redemptions and Instant Max Mile earnings. Maybe it’s confetti, maybe it’s a flythrough across a skyline — the goal is the same: make rewarding moments feel rewarding.

These small interactions aren’t just decorative. They reinforce that something good just happened — and invite users to do it again.

What we learned from our community

To guide the redesign, we ran a few Telegram polls and heard from users directly. Here’s what stood out:

• 73% come in with a clear goal → Speed and predictability are key
  
• 28% like to explore → We’re adding a dedicated space for browsing
  
• 19% use vouchers to maximize credit card rewards → Features like favorites and reminders could be helpful
  

This feedback helped us build for multiple user intents — not just one “ideal” flow.

What’s coming (mid-May)

We’re on track to roll out the new voucher experience soon. Here’s what to expect:

• Native, faster buying flow
  
• Swipe to Buy interaction
  
• Payment preview
  
• Visual identity for Instant Max Miles
  
• Redemption links + one-tap “Mark as Redeemed”
  
• New celebratory success screen

Next up on Vouchers:

❤️ Favourite vouchers

🔁 One-tap repeat purchases

Or sharing us your ideas to further improve Voucher experience on HeyMax!

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Thanks for being here.

— Hammad Jilani, Cheryl Chai, Product Design at HeyMax

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